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This site states the following, "Your number one source for up-to-the-minute UK sales information." Our analyzers noticed that the web site said " If youre looking for a great way to find the best online UK shopping websites, and latest sales, then look no further than UK Direct Sale." The Website also stated " We list over a hundred of the top UK shopping destinations, catalogue websites, services, and other useful sites. However, more than that, we also incorporate the latest sales information and shopping trends with up-to-the minute data from real-time sources such as Twitter, Digg, and other services." The website's header had UK Direct Sale as the most important keyword. It was followed by Sale, Sales, and Catalogue which isn't as highly ranked as UK Direct Sale. The next words the site uses is UK.